On Tuesday, September 22, 2015, at 7 p.m., Christine Dunn, Founder and President of ArcPoint Strategic Communications, is leading a “Pitch Perfect” discussion in a webinar hosted by Brandeis University’s Graduate Professional Studies program. The webinar is open to the public.

How you pitch a story to the news media can make or break whether or not journalists pick up the story. Maximize your success by understanding the news cycle, the newsroom, the different types and styles of writers, and how to tailor your outreach to best meet the needs of those writers. Understand how a bit of research up front can greatly increase the efficiency and efficacy of your outreach efforts; why aligning strategic communications and public relations with overall business goals is critical to success; and how to evaluate and interact with the media to tell the story you want to tell.

More information on the webinar here.

Register here.